Quite Frankly Photography: Storytelling through a lens
Frank Garcia began his professional career in the theatre, working on stage and in education. When he moved to Rockport and became the brand manager for Bay Window, his efforts to market their products introduced him to photography. Soon after, he began shooting branding sessions for a friend’s salon, and he realized he had found a new career.
Some of the work from Quite Frankly Photography. (Photo courtesy of Quite Frankly Photography)
Frank Garcia began his professional career in the theatre, working on stage and in education. When he moved to Rockport and became the brand manager for Bay Window, his efforts to market their products introduced him to photography. Soon after, he began shooting branding sessions for a friend’s salon, and he realized he had found a new career.
In 2024, Garcia launched his own photography business, Quite Frankly Photography. Though the medium has changed, he views photography as a natural extension of his first passion.
“Between my background in theatre and those early opportunities in Rockport, I began to realize photography could bring together storytelling, creativity, working with people, and building something on my own,” Garcia said. “Whether I’m photographing a person or a business, I want the image to do more than simply show what’s in front of the camera. I want it to catch your attention and communicate something about who that person is, what that business represents, or the story behind it.”
Garcia credits his background in theatre and teaching as a primary key to his business’s success.
“After years of teaching and working in theatre, communicating with people, giving direction, and making people feel comfortable comes very naturally to me,” he said. “I want my clients to feel like they can trust me throughout the process, and ultimately, I want to build relationships with people who are excited to come back and work with me again.”
Quite Frankly Photography owner Frank Garcia Jr. says his theatre background helps him tell stories in a different way.
Leaving the stability of a full-time teaching career was a challenge, but Garcia found steady encouragement from his fiancé, Phillip, alongside strong support from the local arts community. He appreciates how Rockport offers a place for artists to grow.
Garcia said he does much of the work himself, but he also has two assistants who help him, and he hopes to eventually open a dedicated studio space in town and take on larger commercial projects. Regardless of how the business grows, his drive remains unchanged: capturing authentic stories through a visual medium.
“When I was in theatre, my mantra was always, ‘There’s magic in the theatre, and the theatre is magic,’” Garcia said. “When I stepped away from that world, I don’t think the magic ever left. I just found it somewhere new.
“Now, I like to say, ‘There’s magic in photography, and photography is magic.’ There’s something incredibly special about taking a person, a moment, or a story and preserving it in a way that allows someone to see it differently. That’s the magic I’m always looking for when I pick up my camera.