Mizzou athletics announced the launch of a partnership with WMT Digital on Monday, bringing a new-look website and mobile app, along with a new fan login called Mizzou ID.

Using Mizzou ID, fans can use a single login across multiple Mizzou athletics’ digital properties, grouping together tickets, team information, statistics, schedules and more. The Mizzou ID can be created on the Mizzou athletics redesigned website or on the Mizzou athletics mobile app.

“Our team has spent significant time focusing on the next evolution of the fan experience, including how fans engage digitally with their favorite teams,” Mizzou Executive Athletics Director/Chief Brand Officer Michael Schroeder said in a press release. “We’re proud to join forces with WMT as one of the first college athletics departments to adopt FanID, positioning Mizzou at the leading edge of a more personalized, data-driven and seamless digital experience. We are looking forward to continuing to innovate and elevate how our fans connect with Mizzou Athletics.”

WMT has also partnered with other programs including but not limited to USA Basketball, the Southeastern Conference and La Liga. According to WMT’s website, Mizzou is the eighth athletics program in the Southeastern Conference to partner with WMT, joining Arkansas, Auburn, Kentucky, LSU, Mississippi State, South Carolina and Vanderbilt.

“Rather than treating every visit as a new interaction, Mizzou ID creates a persistent first-party connection that helps Mizzou Athletics better understand fan interests and deliver increasingly relevant experiences over time, building stronger relationships with every Tiger fan,” the release stated.