Noetive Emerges From Stealth With $41 Million Seed to Build the Intelligence of Record for the Physical Economy

Backed and built by Eclipse, Noetive is an AI NeoLab for operational technology building a strategic brain for companies in the physical economy

SAN FRANCISCO, Sept. 16, 2026 /PRNewswire/ -- Noetive, an AI NeoLab building the intelligence of record for the physical economy, today emerged from stealth with $41 million in seed funding led by Eclipse, with participation from Craft Ventures, The Westly Group, Swish Ventures, Factory, Incite Ventures, Gigascale Capital, Operator Partners, Liquid 2 Ventures, and notable angel investors like Zach Frenkel, former investor at Founders Fund and Goldman Sachs.

AI has transformed IT and information work, but no company or technology has brought that same transformation to the $30 trillion global physical economy. Physical operations require coordinating thousands of constantly changing variables, from materials and machinery to transportation, inventory, labor, supplier networks, and dynamic on-the-ground conditions. Yet, critical decisions have been made based on data from siloed systems that were never designed to coordinate an entire business.

Noetive is building the intelligence of record for the physical economy, designed from the ground up for the complexity of physical operations. Noetive's intelligence of record consists of a 'brain' – a self-improving AI that learns how a business truly runs and works alongside its team. It also includes the 'eyes & ears' – an advanced multi-modal sensing pod, a device that expands the brain's ability to perceive and reason about the environment and the business.

"AI will transform and reimagine the potential of companies in the physical economy, but current AI solutions were designed for information work living on the internet," said Amir Frenkel, CEO and co-founder of Noetive. "Unlocking that potential requires intelligence that learns alongside the operators running the physical business, coordinating people, machines, and digital systems so every decision makes the entire operation smarter. Noetive is an AI NeoLab for operational technology to bring that intelligence into the real world."

Noetive brings together senior AI researchers, engineers, product leaders, and enterprise operators who have built and deployed technology at Meta, Google, Amazon and Fortune 500 companies. Frenkel previously served as a vice president at Meta for nearly a decade and held leadership roles at Alphabet and Amazon, while the broader team combines experience advancing state-of-the-art AI research, developing foundation models, building enterprise AI systems, and taking products from inception to global scale.

Noetive is already working with strategic design partners proving out the value and applicability of its technology in industries including manufacturing, logistics, energy, and data centers.

"Production planning has always been one of the most time-consuming parts of running our business because even small changes ripple across the operation," said Menachem Katz, CEO of Steuben Foods. "By understanding both the data in our systems and what's happening on the factory floor, Noetive gives us the ability to continuously plan and adapt as conditions change. Work that once happened monthly and took a week of planning now happens daily and takes minutes, allowing us to respond to new orders and changing market conditions in real time. It's fundamentally changed the way we run our business."

Noetive's intelligence of record shows up as:

• Integrated inside existing systems, not around them. Noetive's agents sit on top of the tools operators already use, taking on the hardest core operational problems and running them end-to-end across people, machines, and systems.
• Smarter with every deployment. It's a self-improving collaborator that learns alongside the team running the operation, growing more capable through richer sensing, perception, and real-world deployment.
• Proven in the field. Noetive operates as an AI research lab embedded directly in real-world operations, built to tackle the messy, ever-changing, on-the-ground problems at the core of how a business actually runs.
• Reasoning paired with real-world perception. Self-improving AI that can reason and act pairs with proprietary multi-modal sensing pods to perceive the environment.

Noetive is the latest example of Eclipse's company-building model in action. For more than a decade, Eclipse has partnered with founders building companies across physical industries like manufacturing, robotics, logistics, energy, and industrial infrastructure. That experience gave the Noetive founding team unique access to the real operational challenges facing physical industries and directly shaped the company's founding thesis. Rather than serving solely as an investor, Eclipse partnered with Frenkel, the firm's Chief AI Officer, from the earliest stages of company creation to shape the company's vision, assemble the founding team, and take the thesis from idea to company.

"Company building has always been core to how we operate at Eclipse," said Lior Susan, founder and CEO of Eclipse. "AI has transformed the digital world, but the $30 trillion physical economy has largely been left behind. We saw an enormous opportunity to change that, and built Noetive to go after it."

Noetive's funding round includes leaders with deep track records building and scaling hardware and technology companies, including Andrew 'Boz' Bosworth, CTO of Meta, Ahmad Al-Dahle, CTO of Airbnb and former VP of GenAI at Meta, Matt Rogers, co-founder of Nest and founder of Incite Ventures, and Mike Schroepfer, founder of Gigascale Capital. The round also brought together the cofounders of Decart AI: Dean Leitersdorf, Moshe Shalev, and Orian Leitersdorf.

Noetive's funding will enable frontier research into self-improving AI for the physical economy, and toward proving it in the field. Noetive works with a curated set of design partners, taking on the problems at the core of how their businesses run. To support this work, Noetive is growing its talent-dense research and engineering team and actively hiring AI researchers and full-stack AI native engineers who want to bring frontier AI research into the physical world.

Contact

press@noetive.ai 

About Noetive

Founded in 2026 by AI researchers and operators from Meta, Google, Amazon, and Fortune 500 companies, Noetive is an AI NeoLab building and applying frontier AI research to the physical economy's most complex operational challenges through real-world deployments across manufacturing, logistics, construction, and other industrial sectors. Noetive is building the Intelligence of Record for the physical economy, pairing self-improving AI that can reason and act with foundational, world models, agents, and real-world perception to become more capable over time.

Noetive is backed by Eclipse, Craft Ventures, The Westly Group, Swish Ventures, Factory, Incite Ventures, Gigascale Capital, Operator Partners, and Liquid 2 Ventures, alongside individual investors including Meta CTO Andrew "Boz" Bosworth; Airbnb CTO and former Meta VP of GenAI Ahmad Al-Dahle; Nest co-founder and Incite Ventures founder Matt Rogers; Carnegie Mellon professor and founding director of Meta Reality Labs Pittsburgh Yaser Sheikh; Gigascale Capital founder Mike Schroepfer; former Founders Fund and Goldman Sachs investor Zach Frenkel; co-founder and CEO of Bedrock Robotics, Boris Sofman, and Decart AI co-founders Dean Leitersdorf, Moshe Shalev, and Orian Leitersdorf. To learn more, visit noetive.ai.

About Eclipse

With over $12.5B in regulatory assets under management, Eclipse invests in entrepreneurs building the next generation of companies in the physical economy. With deep operating experience across company-building at every stage from idea to growth, Eclipse partners closely with founders to build and scale enduring companies in the industries that drive resilience, competitiveness, and security. For more information, visit www.eclipse.capital.

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SOURCE Noetive