NIVEA Introduces New Smooth & Glow Body Milk to Immediately Smooth Dry, Rough Skin and Deliver 72-Hour Deep Moisture

NIVEA Smooth & Glow Body Milk features an ultra-light formula that absorbs in seconds and helps unlock a vibrant, healthy-looking glow.

STAMFORD, Conn., Sept. 22, 2026 /PRNewswire/ -- NIVEA, the World's No. 1 Skincare Brand* and part of Beiersdorf's global skincare portfolio, is introducing its newest body care innovation, NEW NIVEA Smooth & Glow Body Milk. The ultra-light body lotion is specially formulated to immediately smooth dry, rough skin and deliver 72-hours of deep moisture, while absorbing into the skin within seconds. Enriched with a blend of Niacinamide, Hyaluronic Acid and Deep Nourishing Serum, the formula provides long-lasting hydration and helps unlock a vibrant, healthy-looking glow for normal to dry skin.

NIVEA Smooth & Glow Body Milk is now available nationwide on TikTok Shop, Amazon, Walmart, Walgreens and CVS, starting at $5.99.

Key Facts About NIVEA Smooth & Glow Body Milk

NIVEA Smooth & Glow Body Milk is specially formulated for normal to dry skin, dermatologically tested for skin compatibility and designed to deliver long-lasting hydration with every application.

• Immediately smooths dry, rough skin texture
• Delivers 72-hours of deep moisture
• Features an ultra-light, milky serum texture
• Absorbs into skin in seconds
• Helps unlock a vibrant, healthy-looking glow
• Formula enriched with Niacinamide, Hyaluronic Acid and Deep Nourishing Serum:
  • Niacinamide, Vitamin B3
  • Hyaluronic Acid, helps draw moisture into the skin
  • Deep Nourishing Serum, moisturizing blend of ingredients
• Available in a 6.7 fl. oz. tube starting at $5.99
• Available nationwide on TikTok Shop, Amazon, Walmart, Walgreens and CVS

Why Now

Today's consumers are looking for body care that delivers both lasting hydration and visible skin benefits. According to the 2025 Finch Panel Hand and Body Lotion User Study, 43% of lotion users addressing rough, dry, or dull skin are dissatisfied with current hand and body lotion offerings, highlighting an opportunity for effective products that don't require consumers to compromise on performance or feel.

NIVEA Smooth & Glow Body Milk was developed to meet this need, pairing recognizable skincare ingredients and long-lasting hydration with an ultra-light, sensorial formula that absorbs in seconds. The result is a simple way for consumers to address dry, rough skin without a heavy feel.

"Consumers expect more from their skincare products than ever before, and brands must continue to raise the bar," said Andrea Mondoni, General Manager, Beiersdorf North America. "NIVEA has built long-standing consumer trust by delivering skincare solutions that combine quality, efficacy and accessibility. NIVEA Smooth & Glow Body Milk reflects our commitment to continuing that tradition, meeting consumer expectations, while staying true to what has made the brand relevant for generations."

Building on more than 110 years of skincare expertise, NIVEA is bringing an elevated body care experience at an accessible price point. With some body milks on the market priced at up to 4x the cost of NIVEA Smooth & Glow Body Milk, the new formula starts at just $5.99 – making it easier for consumers to experience elevated body care without the premium price tag. Through this latest innovation, NIVEA continues to evolve its body care offerings to meet changing consumer needs and help people feel comfortable and confident in their skin.

"At NIVEA, we know that body care consumers are looking for unique textures and formats that feel amazing on skin," said Tracy Feehan, VP of Marketing, NIVEA US at Beiersdorf. "This insight inspired the development of NIVEA Smooth & Glow Body Milk, an ultra-light, milky formula that immediately transforms dry, rough skin into smoother, glowing skin with our signature 72-hours of moisture. We're excited to launch this innovation to our body care lineup, offering consumers a new way to glow."

About NIVEA

NIVEA, a Beiersdorf brand, has been a trusted, loved, and relied-upon skincare brand for more than 100 years. As the World's No. 1 Skincare Brand* NIVEA continues to expand and innovate to meet the evolving needs of consumers and help people feel comfortable in their skin. For more information, visit NIVEAusa.com or follow the brand on Instagram and TikTok. 

About Beiersdorf

Beiersdorf Inc. is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skincare products for over a century. The company's portfolio of leading international brands includes Aquaphor, Eucerin, NIVEA, Coppertone, La Prairie, and Chantecaille. For more information, visit www.beiersdorfusa.com

Media Contact:

nivea@mbooth.com

*Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2025.

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SOURCE Beiersdorf