Datadog's Multi-Product Adoption Grows: Can It Drive More Revenues?

Datadog’s DDOG multi-product strategy is gaining traction; a growing number of customers are adopting its additional products, thereby creating further opportunities to increase revenues from existing customers. As of June 30, 2026, 58% of customers used at least four Datadog products, up from 52% a year earlier, while the share using six or more rose to 37% from 29%; those using 10 or more nearly doubled to 13% from 7%. Datadog's land-and-expand model supports this expansion, as management notes that the company typically lands customers with two or more products and then expands from there.

The strategy is also translating into larger customer relationships. A South American bank consolidated onto 11 Datadog products and is adding security offerings, while a Fortune 100 health insurer is expanding to 19 products. A major online media company signed a multiyear deal worth more than $30 million in total contract value after standardizing on Datadog and adopting products beyond core observability, including Product Analytics, CI Visibility, Data Observability and Cloud Cost Management.

Datadog's expanding product footprint is creating more opportunities to deepen existing customer relationships. RUM, or Real User Monitoring, surpassed $200 million in ARR and grew more than 50% year over year, with customers increasingly using it alongside Product Analytics. Together, rising multi-product adoption, larger platform deployments and growth in newer offerings could help Datadog generate more revenues from its existing customer base.

The Zacks Consensus Estimate projects year-over-year total revenue growth of 28.9% in 2026, highlighting the company's growth potential.

DDOG Faces Stiff Competition From Dynatrace & Cisco

Dynatrace DT and Cisco CSCO are broadening their unified platforms to encourage tool consolidation and deeper customer adoption, intensifying competition for the same expansion opportunities underpinning DDOG’s multi-product strategy.

Dynatrace is competing with DDOG through an end-to-end observability platform designed to drive broader adoption and consolidation. DT says customers often expand quickly, with significant cross-sell and upsell opportunities, while log-management growth and AI observability create additional consumption. DT’s 110% NRR reinforces the expansion opportunity.

Cisco challenges DDOG through a broader technology portfolio spanning networking, security and observability. CSCO says more than half of customers buy both campus and data-center networking, while Splunk integration is generating whole-portfolio agreements. Cisco’s unified cloud control further strengthens cross-product adoption by providing a single management plane across various products.

DDOG’s Share Price Performance, Valuation & Estimates

Shares of DDOG have surged 66.1% year to date, outperforming the broader Zacks Computer and Technology sector's growth of 15.7%.

DDOG’s YTD Price Performance

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From a valuation perspective, DDOG appears overvalued, trading at a forward price-to-sales ratio of 15.93, significantly higher than the Internet – Software industry average of 3.93. The company carries a Value Score of F.

DDOG’s Valuation

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for DDOG’s 2026 earnings is currently pegged at $2.52 per share, an increase of 4.6% over the past 30 days. The company reported earnings of $2.05 per share in 2025.

Image Source: Zacks Investment Research

Datadog stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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This article originally published on Zacks Investment Research (zacks.com).

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