Can Wix Maintain Double-Digit Revenue Growth Through 2026?

Wix.com Ltd. WIX is well-positioned to sustain double-digit revenue growth through 2026, supported by continued momentum in its core Wix business and strong growth from BASE44. In the second quarter, revenue increased 15% year over year, while bookings grew 12%. Self-creators revenue growth accelerated to 14%, supported by improving free-to-paid conversion, stable retention and a healthy top-of-funnel. Partners revenue also increased 17% year over year, in line with expectations, with BASE44 making a larger contribution as professionals increasingly use AI and AI agents in their workflows.

BASE44 remains an important growth driver for Wix, with elevated top-of-funnel demand and newer cohorts outperforming previous ones. Renewal activity also supported growth, while more new and existing users are choosing annual plans as confidence in the platform increases. Wix plans to invest further in BASE44 and has moderately raised its TROI target to capture additional market share as the AI-powered app creation market continues to grow. Management also highlighted Wix Harmony as another key area, with the company continuing to advance AI and human collaboration within its editing experience.

Another factor supporting the outlook is the improvement in BASE44’s cost structure through Base1, Wix’s proprietary LLM. The company expects BASE44’s non-GAAP gross margin to reach approximately 60% in the second half of 2026 compared with nearly 0% entering the year. These savings are estimated to contribute roughly two percentage points of improvement in consolidated non-GAAP gross margin in the second half. Wix intends to reinvest these savings into sales and marketing for BASE44 to capture strong demand.

For 2026, Wix is maintaining its guidance for bookings growth in the low-teens percentage range and revenue growth in the low- to mid-teens percentage range on a year-over-year basis. Third-quarter revenue is expected to grow at a low double-digit rate. Management expects the second half to benefit from lower AI costs and reduced core Wix marketing expenses, while revenue growth in both the third and fourth quarters is likely to be supported largely by BASE44.

Wix’s current guidance points to continued double-digit revenue growth through 2026, with BASE44, improving AI economics, Wix Harmony and ongoing core business growth supporting the outlook. Management’s focus remains on investing in products and market opportunities while maintaining disciplined execution and positioning the company for sustained growth.

Taking a Look at WIX’s Competitors

Shopify Inc. SHOP is gaining from broad merchant gains, deeper payments adoption and expansion across online, offline and B2B channels. AI tools are becoming a larger part of merchant discovery and operations, while Catalog, Sidekick and agentic integrations extend Shopify into emerging commerce surfaces. International localization and enterprise wins add runway, and rising free cash flow margins show that investment is being funded with greater operating discipline. Management’s third-quarter outlook points to continued revenue growth and further expense leverage. For the third quarter of 2026, Shopify expects revenue growth in the low-30% range. Gross profit dollars are projected to increase in the mid-to-high-20% range.

GoDaddy Inc. GDDY is sustaining steady demand as higher-value customers adopt more products and Airo becomes a larger part of the platform experience. Applications & Commerce continues to outgrow Core Platform, while pricing, bundling and AI-led productivity support margin expansion and cash generation. Airo’s rapid adoption, broader integration and growing role across identity, presence and commerce strengthen the long-term cross-sell opportunity. For the third quarter of 2026, GoDaddy expects revenue of $1.315-$1.335 billion, with the midpoint implying 5% year-over-year growth. Management narrowed its 2026 revenue outlook to $5.215-$5.255 billion, with the midpoint indicating approximately 6% growth.

WIX’s Price Performance, Valuation & Estimates

Shares of WIX have gained 25.1% in the past six months, outperforming the Zacks Computer and Technology sector’s appreciation of 15.8%.

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From a valuation standpoint, WIX stock is currently trading at a forward 12-month Price/Earnings ratio of 52.45X, which is higher than the Zacks Computers - IT Services industry average of 18.79X.

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The Zacks Consensus Estimate for WIX’s 2026 earnings is pegged at $4.28, which suggests a 41.5% decline over the figure reported in 2025.

WIX currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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